Pepe the Meme Coin
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Pepe has a long and complex history that has proven, above all else, that the frog is here to stay.
Pepe’s relevance to the Art of Meme lies in the fundamental role it has played since the early stages of the broader crypto phenomenon. Pepe is both a symbol and an actual live coin, tradable wherever cryptocurrency is sold. Pepe Coin leveraged the popularity of the meme and the community surrounding it to encourage engagement. Pepe is a perfect example of a successful strategy to increase the value of a coin that lacks utility and thus remains entirely dependent on community participation. In fact, the term “meme coin” is an indirect nod to the formula that helped propel Pepe Coin far beyond what its critics considered possible.
Pepe the Frog has evolved through numerous reinventions of its appearance, countenance, associations, and perceived narrative. The original smiling Pepe originated in Matt Furie’s 2005 comic book Boy’s Club. By 2012, both 4chan and Reddit had imagined new Pepes. The smiling Pepe of the original drawing gave rise to Sad Pepe, among others. Subsequent iterations were plentiful, from Smug Pepe to Rage Pepe and beyond.
However, the Pepe story arc suddenly shifted into a political controversy of significant historical relevance. A meme known for its playful, easily digestible image and meaning was adulterated to incorporate the most vitriolic elements of extreme right-wing political ideology. This seemingly inorganic proliferation of inflammatory images—including Nazi Pepe in full Third Reich uniform and Donald Trump Pepe smiling before a fence that held back two heartbroken migrants at the culmination of a dream—marked a troubling turn. The timing of these Pepes suspiciously appearing on the eve of a presidential election was not lost on undecided voters weighing their options. The internet has proven a poor conduit for traditional means of narrative subversion, and if the Pepe political saga proved anything, it is that on the World Wide Web—unlike in print media—the truth swarms over sentiment with a speed and continuity designed to quell the lie.
Pepe lives on, its next costume awaiting garments woven from the common threads that form within the sands of time.