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The origin of the conceptual framework of the “meme” can be traced to the musings of a single evolutionary biologist, who coined the term while not quite standing on the precipice of the digital age, but close enough to sense the coming tsunami. From this predictive analysis of the near future, Richard Dawkins formed a theory grounded in natural law and extrapolated it toward a digital revolution that, though certain to challenge traditional avenues of natural selection, would nonetheless remain a clear steward of the selection process—simply drawing from a different data set.

In the digital age, we compete less for the survival of our tribes and more for the survival of our ideas. Where once we sought shelter and foraged for food, today we navigate an equally volatile ecosystem of communication, where an incalculable number of individual biases, cultural baggage, and limbic and ego inconsistencies create a vast, tightly woven web through which consensus struggles to form. The meme is the collective-unconscious solution to a problem rooted in the many languages that perpetuate cultural isolation and collective stagnation. The digital, illustrated meme is both universally recognized by virtue of its image-based format—a picture speaks directly through the eyes—yet malleable enough to allow for specific iterations of the universal that successfully represent the subjective without losing anything in translation.

From a historical evolutionary biology and psychology standpoint, the meme has transcended language to become a predominant universal constant, without which a new and greater culture cannot successfully form. Without such a constant, members of a population have nothing against which to measure deviations of thought, synthesize creativity into groundbreaking artistic expression, or form sustainable political systems capable of weathering great change.

This may seem like hyperbole, but consider the alternative: how else could the many cultures of a vast and diverse world—suddenly coexisting in a shared digital town square—overcome the barriers to communication necessary for progress and the proper utilization of the internet? The image is the only logical solution, and through the meme it evolves into a sophisticated yet accessible language that plays a central role in shaping a new culture with room for all who call the Earth home. The meme has proven itself immune to extraordinary technological and social pressures: rapidly shifting sociopolitical norms, the collapse of obsolete superstitions, and the burning away of outdated beliefs, repurposed into a finely tipped needle that selects only transcendent wisdoms from the quilt of knowledge passed down through the eons. That quilt, woven from core truths, keeps the collective unconscious warm against the bitter winds of an unknown future. Where the quilt is the warm embrace of the past, the meme is the exclamation of the present—clear enough for all to understand and loud enough for all to hear.

Who knows how long the meme will serve as a placeholder for the next, more sophisticated step toward a universal digital language? However long its reign, it is certain that this is the moment of the meme: the internet its cacophonous megaphone, and we the conduits through which it takes new form—the minds that wrestle for meaning through the Art of Meme.